Electronics giant, Samsung has said a 110-inch television that has four times the resolution of standard high-definition TVs is going on sale for about N24 million ($150,000) in South Korea.
The launch of the giant
television set reflects the global TV makers’ move towards ultra HD TVs, as
manufacturing bigger TVs using OLED proves too costly.
Last year, Samsung and rival
LG Electronics, the world’s top two TV makers, touted OLED as the
future of TV. OLED screens are ultrathin and can display images with
enhanced clarity and deeper color saturation.
But Samsung and LG failed to
make OLED TVs a mainstream that would replace the LCD television sets
and still struggling to mass produce larger and affordable TVs with
OLED. Meanwhile, Japanese media reported last week that Sony Corp. and
Panasonic Corp. decided to end their OLED partnership.
Demand for U-HD TVs is
expected to rise despite dearth of content while its price will likely
come down faster than that of the OLED TVs. Much of the growth is
forecast to come from China, a major market for the South Korean TV
makers. Chinese TV makers have been making a push into the U-HD TV
market as well.
According to NPD
DisplaySearch, global sales of ultra-HD TV sets will surge from 1.3
million this year to 23 million in 2017. More than half of the shipments
will be taken by Chinese companies between 2013 and 2017, according to
While Chinese TV makers have
been seeking to boost sales of U-HD TVs with a lower price and a
smaller size, Samsung’s strategy is to go bigger with a higher price
tag. Samsung’s 110-inch U-HD TV measures 2.6 meters by 1.8 meters. It
will be available in China, the Middle East and Europe. In South Korea,
the TV is priced at 160 million won ($152,000) while prices in other
Samsung said it received 10
orders for the latest premium TVs from the Middle East. Previously, the
largest U-HD TV made by Samsung was 85-inch measured diagonally.
The ultra-HD TVs are also known as “4K” because they contain four times more pixels than an HD TV.