MTN Callertunez hits over 17m subscribers mark

Leading ICT Company MTN Nigeria, has achieved another milestone as its 
Callertunez service has grown to become the largest distribution 
platform for music in Nigeria, with over 17 million subscribers - a 
record in the telecommunications industry.

Launched in 2008, MTN Callertunez has been found to be one of the unique 
solutions to the distribution problem in the Nigerian music industry as 
it is impossible for the service to be pirated or duplicated. Nigerian 
artistes are thus provided with a credible means for monetizing their 
content. The service currently offers Nigerians a library of over 12,000 
Callertunez from various artistes.
A key strategic focus for MTN is to connect Nigerians with their passion 
for music, and the organisation constantly demonstrates this via 
innovative marketing initiatives some of which are Project Fame and MTN 
Songstar. Of worthy note, is also the fact that MTN is particularly 
committed to promoting the consumption of Nigerian content which is 
evident in its heavy and frequent Marketing campaigns for exclusive 
Nigerian music content and the MTN App Developer challenge which is 
aimed at driving the local developer ecosystem. As a result, MTN is now 
the preferred partner for many top Nigerian artistes and content 
providers.
To commemorate Nigeria’s 53rd Independence anniversary, MTN is rewarding 
over 2000 loyal subscribers on the service with high-end smartphones and 
other exciting prizes for 53 days. Subscribers will be selected in all 
regions across the nation and prize presentations will be made 
accordingly.
Speaking on the landmark, the Chief Marketing Officer, MTN Nigeria, 
Larry Annetts, explained that MTN is always at the fore-front of 
creating milestones in entertainment and digital innovation. “Through 
this service and more in the pipeline, we hope to continue to support 
the Nigerian entertainment industry.”
To further excite and make it easier for customers to discover their 
favourite songs on MTN Callertunez, a Facebook app and a smartphone app 
for the service will both be launched before the end of the year.
Over the years, MTN has continued to carve a niche for itself, going 
beyond borders in providing innovative solutions to meet the needs of 
its subscribers, delivering to them, a bold new digital world.