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Tuesday, June 10, 2014

Fred Amata appointed Acting Festival Director of AIFF



Fred Amata

 Another feather has been added to the already filled cap of accomplished entertainer Fred Amata.
The Board and Management of the 11th Abuja International Film Festival (AIFF), in a press statement sent to SHOWBIZPLUSng said it is pleased to announce the appointment of Mr. Amata, as its acting Festival Director.
“Amata, is a Nigerian-born film actor, director, media personality and cultural icon.
 Amata is a 1986 graduate of theatre arts from the University of Jos. He was the second director of the longest running TV soap of the 80s, Ripples.
An award winning actor; for his heart rendering role in the 1996 sensational movie, Mortal Inheritance with Omotola Jalade Ekeinde. 
He has worked with several TV stations among them NTA, Clapperboard TV and DBN Television.”

One of the most recognized screen figures in Nigeria, Fred is a scion of the renowned Amata film dynasty that has produced some of the most recognized and celebrated names in African Film.
He made his debut as an actor in the Award–winning TV series, Legacy in 1986.    In a career spanning almost three decades, Fred has earned directorial, acting and performance credits in over 150 productions spanning almost the entire genre of film, theatre and cinema.  
He has won the coveted Nigerian Best Actor Award (Mortal Inheritance, 1997), Best Director Award (Light and Darkness, 2002), and several other awards and recognitions including:  The Afro-Hollywood Awards for Outstanding Performance, London (1999); Outstanding Performance and Contribution to the Nigeria Film Industry, Washington DC (April 2004) and Nollywood Ambassadors Award, Kenya (May 2010).
Amata has consulted for the UNFPA on the use of Nollywood (Film) Content for advocacy and was inducted into the Movie Makers Hall of Fame, USA in October 2009.
When off set, Fred is an ardent football, scrabble and chess player who loves music and dancing, traveling and discovering peoples of the world and their culinary delights!

He will be receiving the baton of leadership from Mr. Fidelis Duker who founded the film festival almost 11 years ago and whose role will be in advisory capacity.
It must be noted that Duker has over the last 11 years developed AIFF to an enviable height globally as the foremost and longest running independent film festival in West Africa.

According to the head of Media Communications of AIFF, Mr. Louis Okpoto, Mr. Amata will be leading a team of creative individuals to the 11th edition of the festival
 The theme for this year’s festival is: 100 Years of Films in Nigeria...A Retrospective. It has been scheduled to hold between September 23 and 26, 2014.

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