Glo emerges among most admired brands

 

Glo boss, Adenuga

For the second time this year, national telecoms carrier, Globacom, has been named one of the most admired brands.

The company was named among the Top Ten Most Respected Brands in Nigeria at the BusinessDay Nigeria’s Top 100 Most Respected Companies Awards event held on Wednesday night at the Eko Hotel & Suites, Lagos.

BusinessDay said Glo finished in the Top Ten after scoring a total of 157 points on the six parameters used in the survey across 12 cities of the country. The survey was conducted by BusinessDay Research and Intelligence Unit (BRUI) in collaboration with Jobberman.com.

Early this year, Glo was similarly ranked amongst the top five most valuable brands in Africa by the continent’s  high profile publication, Brand Africa.

Companies recognized at the BussinessDay event cut across the fast moving consumer goods industry, telecommunications, banking, insurance, pharmaceuticals, aviation, manufacturing and real sector. They included GT Bank, Shell, FBN Holdings, Nestle, Nigerian Breweries, Zenith Bank, Diamond Bank,

Glaxo Smithkline  and Dufil.

Publisher of BusinessDay, Frank Aigbogun, said at the event that the media outfit made use of factors such as Corporate Social Responsibility (CSR), Innovation (advertising, pricing, product quality and packaging), Quality of customer service, Response to customer complaints and a company’s ability to Provide exceptional products/services to select its list of top 100 companies.

On the other hand, Jobberman worked on workplace matrices which included company culture, salary benefits, non-salary benefits, prestige/company brand, management integrity and commitment to staff welfare in its own assessment. Both institutions polled a total of 11,982 in the 12 states visited, Aigbogun explained.

He said that the team worked for over five months to arrive at the result and that two states from each of the six geo-political zones of the country were covered in the survey, adding that the responses of people interviewed showed that they were interested in companies that touched their lives.