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| L-R: Biodun Shobanjo, Apostle Hayford Alile, others at a Brandiq event last year |
In line with its tradition of providing selfless
support and bolstering the corporate image of Nigeria through innovative
platforms, BrandiQ Magazine is set again this year to bring together seasoned
industry analysts and minds to crack some puzzles facing the nation. The event,
which is the second edition of Brand Nigeria Symposium, is billed to take place
at the prestigious Lagos Civic Centre, Victoria Island on Thursday, November 6.
SHOBIZPLUSng gathered that just like the maiden edition, this year’s symposium is
structured for the express purpose of collating, analysing and aggregating all
shades of opinions, ideas, suggestions and thoughts that will place Brand Nigeria
on a sustainable path to greatness.
It would be recalled that last year’s
symposium
themed ‘Brand
Nigeria at 53: Opportunities and Challenges’ witnessed the formal introduction of BrandiQ magazine to the
Nigerian public. The event was chaired by Apostle Hayford Alile, former Director
General, Nigerian Stock Exchange. It featured paper presentations by well
respected scholars and professionals including Mr. Biodun Shobanjo, Chairman,
Troyka Group;
and Prof. Emevwo Biakolo, Dean, School of Media and Communications, Pan
Atlantic University, Lagos. At that event, the Chairman of the
Editorial Board of BrandiQ magazine, Dr. Phil Osagie, Managing Director, JSP
Corporate Communications,
announced that the symposium would henceforth be an annual event.
This year’s symposium, which is meant to consolidate
on the gains of the 2013 event, has the theme: ‘Politics,
Business and 2015 General Elections – Driving Participation Through Deliberative
Engagements.’ The
sub-themes for this year’s symposium are: Youth participation in
Nigerian politics: How and Why?;
Political Marketing: Ethical roles of PR,
Advertising and Marketing;
The Role of Media in Nigerian politics;
Influence of Politics on Business in Nigeria.
This year’s theme and the corresponding sub-themes are
carefully crafted to drive effective deliberation. They will be discussed by seasoned and
experienced professionals and academics.Just like last year, observers believe that this
year’s speakers will deliver thought provoking papers that can raise the consciousness
of the nation in all ramifications. Over 500
participants from different sectors and students are expected to grace the
occasion.
Commenting on the event, the principal organiser and
Editor-in-Chief of BrandiQ Magazine, Mr Desmond Ekeh, said: “akin to last
years’, the 2014 symposium will create innovative in-roads that will lead to
solutions to the myriads of challenges facing brand Nigeria. Of particular
reference is the increasing temperature of the political space boiling towards
2015, insurgent activities of Boko haram, the recent Ebola epidemic and
economic imbalance to mention a few. Also, the timely and balanced treatment of
these nagging issues in the present edition of BrandiQ Magazine, which has ‘The
Cost of Insurgency’ as its cover, shows that we the organizers of this annual
symposium are mindful of the peaceful co-existence of Brand Nigeria in spite of
the seemingly chaotic socio-economic space.”
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