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| Project Fame contestants |
As the MTN Project Fame Season 7
begins this July, 2014, families and the youth across Anglophone West Africa
will be expecting the usual excitement and suspense that have endeared them to
the reality show in the past seven years. The TV musical reality show’s
audience according to a press statement sent to SHOWBIZPLUSng will be glued to their TV sets all evening to watch, rate and applaud
extraordinary performances from young and promising superstars who will be
aiming to win the highest prize at the end of 13 weeks of intense competition.
The optimism among the show’s
audience finds expression in its unequalled rate of productivity. In its class,
the show stands head and shoulder above competition having contributed
immensely to the increase in the talent base of the sub region’s music
industry. This accolade is laudable even as critics of the show have often
acknowledged the emergence of Iyanya, Chidinma Ekile and Kesse from Ghana as a
perfect example of how to nurture ordinary people into superstars. That is,
essentially, remarkable.
From this weekend, the sweet
serenade from the Adrenaline band and the judges’ verdicts that follow each
contestant’s performance will be the cynosure of millions of fans who will tune
in daily – either on terrestrial TV stations or satellite – to watch West
Africa unleash its finest musical talent.
What is more, the Faculty comprising
Joke Silva, Ben Ogbeiwi, Kaffy and Miss Ige are expected to be as endearing and
moderately stern, to headline another great season.
As well, there will be the charm
that follows each stretch of sentence – either announcing a performance or
appealing to the audience – when Joseph Benjamin and Adora Oleh anchor the
reality show again.
Indeed, Project Fame possesses the
right degree of creativity that has continued to push the frontiers of family
entertainment and redefine the nurturing act as it pertains to musical talent.
Occasionally, established artistes visit the academy to mentor the contestants
and give them that rare privilege of performing together on the same stage.
Last year was memorable in that regard. The social media was awash with
commentaries ranging from tweets and facebook mentions when Wale Ojo, the
eventual best contestant, performed alongside Tiwa Savage. They formed a
perfect blend and their rendition was seamless.
This is it. The presentation,
packaging and scripting of each show is ingenuous; little wonder it has
maintained its status as the best musical reality show for over seven years.
This year, attention will be drawn to who emerges the winner and who will be
embracing a new musical genre as we have seen Ayobami and Adetoun do –
both transforming from R n B crooners to Afro-beat and Waka respectively.
Project Fame Season 7 will surpass
expectations, especially with backings from MTN, Nigeria’s leading ICT and
telecommunications company.
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