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| Brigg's Family, past winner of MDA |
Following the receipt
of hundreds of thousands of entries from potential contestants’, all is now set
for the regional auditions of Maltina Dance All season eight (MDA 8), the
popular family dance show sponsored by Maltina, the nation’s number one malt
drink from the stable of Nigerian Breweries Plc.
SHOWBIZPLUSng gathered that as the process of selecting
Nigeria’s top dancing family enters a critical stage, contestants are gearing
up by dusting their dancing shoes ready for action in the tough selection
process.The exciting and emotional process will be kick started with regional
auditions in Port Harcourt, the Rivers State capital.
The regional auditions
are used as the platform to select family representatives who are expected to
qualify their families before the show proper kicks off. Aside Port-Harcourt,
the other auditioning centres are Lagos and Abuja. A breakdown of the regional
auditioning dates released by the brand shows that it will kick off in Port
Harcourt at the Atrium Event Centre on July 18th - 19th; Lagos - National
Theatre on July 24th- 26th and Abuja - Nicon Luxury Hotel on August 1st – 2nd.
Consumers who missed the opportunity of registering online at http://www.maltinadanceall.tv
would
have the opportunity to register at the audition venues.
During these regional
auditions, consumers and respective family members also stand a chance to win
any of the fantastic regional dance competition prizes
Speaking on the show, Mr. Adewole Adedeji,
Senior Brand Manager Maltina stated that building any brand that can stand the
test of time and leave footprints in the sands of time is a very long journey,
“We are glad with the evolution of the Maltina brand over the years and the
impact it has made thus far. We are also very excited about what season eight
of MDA have in store for us. You will agree with me that eight years is a long
time for a show to still remain relevant and we’re very glad that Maltina,
through MDA, continues to bring the brand experience of sharing happiness and
fun to the consumer. The MDA ‘Rhythm of
Happiness’ edition will be refreshingly unique because we put a lot of work
into it. Every year there is something bigger and better.”’
On what is up for grabs
for this year’s edition, the Senior Brand Manager said the winning family will
go home with the grand prize of a whooping sum of N10 million. The first and
second runners up will also get N3 million and N1 million respectively. This is
a considerable increase from the N6 million, N1 million and N500, 000 won last
year by contestants.
The TV show will be
aired from September 7 this year on major TV networks with videos uploaded on
YouTube and Facebook. Also, viewers can participate and win fabulous prizes
through the interactive SMS platform during the show.
It would be recalled
that the 2007 edition produced the Onye family as winners; in 2008 it was the
Opuwari family that carted away the star prize; in 2009 the nation’s best dance
family were the Ibiams, in 2010 the Adejo’s held sway and in 2011 the Ekubo’s
showed Nigerians why they were crowned the number one dance family. In 2012 the
Greens were crowned the best dance family with the unforgettable swinging moves
of Opus and his sister. The Briggs family won the 2013 edition.
Since its introduction
into the Nigerian market in 1976, Maltina has evolved to become the Nation’s
number one malt drink with high quality natural malt drink, fortified with
essential vitamins and minerals. This affords the entire family with the
vitality and superior nourishment necessary for their daily activities -
including those special fun moments shared with friends and loved ones.
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