Osas, Adeyinka and others rocking the floor |
The ROHD dance, SHOWBIZPLUSng learnt is a new
easy to learn hip-hop dance style that reflects contemporary pop culture. The
new dance style is a prelude to the popular family dance show, MDA season eight
tagged “The Rhythm of Happiness”
Much to the surprise of
those present, Gbenga Adeyinka and Osas who are not known for their dancing
skills dazzled the audience with their displays. The video which has already
been uploaded on YouTube, has received thousands of views.
Mr. Kufre Ekanem,
Corporate Affairs Adviser, Nigerian Breweries plc described the dance
performance as just “a tip of the iceberg from this season of Maltina Dance
All.” He added that the show is the foremost experiential and sponsorship
platform of the Maltina brand renowned for promoting togetherness with friends
and loved ones. The TV show, which made its debut in 2007, has remained
Nigeria’s first and only family dance TV show featuring families from various
regions across the country.
Fans of the show know
too well that it is all about the emotions, excitement, fun and the unbreakable
bond that ten families will showcase when they challenge themselves by learning
and performing various dance styles in the famous Maltina Dance All academy.
Each year’s show often comes with a unique theme
that drives the activation. For
instance, the theme for Season 5 was the “Biggest Maltina Dance All,” Season 6
was the “Most Spectacular MDA” while Season 7 was “The Evolution.” This year’s
show is tagged “Rhythm of Happiness.”
On what is up for grabs for this year’s
edition, the Corporate Affairs Adviser said the winning family will go home
with the grand prize of a whooping sum of N10 million. The first and second
runners up will also get N3 million and N1 million respectively. This is a
considerable increase from the N6 million, N1 million and N500, 000 won last
year by contestants.
Also speaking, Mr. Adewole Adedeji, Senior
Brand Manager Maltina stated that building any brand is a very long journey,
“We are glad with the evolution of the Maltina brand over the years and the
impact it has made thus far. We are also very excited about what season eight
of MDA have in store for us. You will agree with me that eight years is a long
time for a show to still be relevant and we’re very glad that Maltina, through
MDA, continues to bring the brand experience of sharing happiness and fun to
the consumer. The MDA “Rhythm of
Happiness” edition will be refreshingly unique because we put a lot of work
into it. Every year there is something bigger and better.”
The show proper will be
preceded by regional auditions which will kick off in Port Harcourt at the
Atrium Event Center on July 18th - 19th; Lagos - National Theatre on July 24th
- 26th and Abuja - Nicon Luxury Hotel on August 1st – 2nd. Interested Nigerians
can go online and register at www.maltinadanceall.tv or they can register at
the venues of the auditions for a chance to participate. They can also visit
facebook.com/MaltinaNigeria for more information.
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