As
a fall-out of its successful digital marketing of Nigerian artistes’
songs, MTN has hit another landmark, with overwhelming social media
engagement, within the space of two weeks, with record tweets and
interaction following its ongoing musical concert and tour, tagged MTN
‘Loud in Naija’. Popular artistes such as Don Jazzy, Wizkid, Banky W.
and Davido, amongst others, have been twit guests, on the ICT and
Telecommunications Company’s Twitter handle chatting and engaging the
network service provider’s Twitter followers.
Meanwhile,
Kingsley Okonkwo, aka KCEE, who just recorded over a million download
on MTN Callertunez, in less than two weeks, after the launch of his
debut album, ‘Take Over’, will take over discussions, this week
Wednesday, on the MTN Twitter handle, to further establish the digital
revolution and charge led by Nigeria’s largest ICT company and elaborate
more on the next concert, coming up in Abuja, this weekend.
Over
the years, MTN has been in the fore-front of delivering innovative
services and organizing events that match the consumers’ desires. This
is the reason why it is taking the ‘Loud in Naija’ musical concert to
different cities, across the country, to give its subscribers a
memorable experience, as the yuletide approaches.
According
to Mr. Okundola Bamgboye, MTN’s Events and Sponsorship Manager, ‘It is
imperative to ensure that the consumers’ passions and love for
entertainment be put into consideration, this is why MTN has come up
with a most unique musical concert, featuring Nigeria’s array of musical
superstars’. He also established the fact that the company has never
relented in its efforts to cause a massive revolution in entertainment
and digital engagement.
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