Maltina Dance All wins Best Dance Show at SPANFEST award

 Barely one month after Maltina, the nation’s number one malt drink from the stable of Nigerian Breweries Plc, was adjudged best brand in Consumer Promotion and Innovation at the just concluded Advertisers Association of Nigeria (ADVAN) awards for Marketing Excellence, another award has come its way. The brand’s consumer engagement activation, Maltina Dance All (MDA), the family dance competition was picked as the best dance show in the Nigeria corporate category at the Society for Performing Art in Nigeria Festival (SPANFEST) award which was held at the Oceanview Restaurant in Lagos.

  (L-R) Managing Director Nigerian Breweries Plc, Nicolaas Vervelde and the Senior Brand Manager Maltina, Ngozi Nkwoji at the Society for Performing Art of Nigeria SPANFEST awards in Lagos Maltina Dance All won best dance show in Nigeria.

(L-R) Human Resources Director Nigerian Breweries Plc, Victor Famuyibo, His Wife Mrs Famuyibo and the Senior Brand Manager Matina, Ngozi Nkwoji at the Society for Performing Art of Nigeria 

SPANFEST awards where Maltina Dance All won best dance show in Nigeria

 (L-R) Marketing Director Nigerian Breweries Plc, Walter Drenth receiving Maltina Dance All best dance show award from Pastor Dele Balogun at the Society for Performing Art of Nigeria SPANFEST award in Lagos.

 

Speaking after receiving the award, Mr Walter Drenth, Marketing Director Nigerian Breweries Plc, said that, Maltina has over the years moved from a point of just giving back to consumers, but has through its innovation and creativity designed consumer engagement platforms that promote ideas, bonding and sharing happy time with every member of the family which is the true culture in Africa.

 

 “It should not come to anyone as a surprise that Maltina Dance All won the award”. He added “Our consumers know that we care and love them. The MDA is an activation that is best described as a platform for family and individual members to achieve their dream.”

 

In her comments, Mrs Ngozi Nkwoji, Senior Brand Manager Maltina described the award as a reward for creativity and consumer acceptance of the MDA. She added that the show which concluded its seventh edition in September tagged “The Evolution” of dance took families and Nigerians through dance history transcending generations. The transformation and growth of the MDA, she noted, has in no small measures contributed to the development of family and individual entertainment in the country.

 

She stressed that Maltina is a brand that has special interest in creating atmosphere that promote togetherness and happiness sharing “which is why we have been actively involved in the week long SPANFEST to connect and bond with consumers in an atmosphere of relaxation to enjoy dance, music, fashion, theatre and comedy.”

 

Sarah Boulos, the festival Curator and Chairperson of SPAN, disclosed,  the festival comes to a grand close with the SPAN Awards, a glamorous night of fine dining and exquisite entertainment, honouring individuals and Organisations that have made an impact in the arts.

 

She added that the arts community can easily be described as one of the most under-celebrated communities, and SPAN AWARDS aims to recognise and celebrate individuals and corporate bodies that have made transformational impact and commendable investment in the development of the arts in Nigeria.

 

A 10 man jury of reputable professionals from the creative industry, including Nollywood veteran, Joke Silva, Jahman Anikulapo and Ugoma Adegoke of The Lifehouse were saddled with task of selecting the brands and individuals that won.

 

Head of Jury, Sandra Mbanefo said: “All the jury members were delighted to be part of the process of choosing winners in numerous categories for outstanding achievements and transformational investment in the creative industry in Nigeria.  It is amazing to realize how many silent heroes we have in the industry, and I commend SPAN for having initiated this important award for the continued and strategic development of the performing arts in Nigeria.”

 

Audu Maikori of Chocolate City says “It was indeed a great honour to be asked to be one of the judges at this year’s Span Awards. The panel of judges consisted of very distinguished and erudite professionals in the creative arts sector, so you can imagine how robust and lively the deliberations over nominees and categories were!  Even though we didn’t all agree, one thing we were agreed on, was to make our most honest input and ensure that true diligence, creativity and excellence in the performing arts is duly recognized and rewarded”

 

 SPANFEST is an annual festival designed by the Society for the Performing Arts in Nigeria (SPAN) an NGO set up in February 2005 with the aim of creating a world-class standard for performing arts education and expression in Nigeria. SPAN, like Maltina,  offers exceptional opportunities in dance, music, theatre and visual arts to talented Nigerian youths, by inspiring, training, and empowering them, so that their creativity are unleashed.