Fast rising Nigerian local food company, Soup Lounge, a subsidiary of Ofada Boy Incorporation has thrown its best foot forward by promising to deliver unequalled and unique services of assorted Nigerian soup delicacies. This strategic move SHOWBIZPLUSng learnt was made during a well-attended unveiling ceremony of Soup Lounge at Adeniran Ogunsanya in Lagos which afforded consumers the opportunity to relish the delicious goodness of a wide array of Nigerian indigenous soups.
In view of the fast-paced business environment and the
ever changing life style evident today, Nigerians have resorted to patronizing
fast food restaurants which offer quick fixes for consumers across the country.
Hence, Soup Lounge is poised to re-awaken the availability of Nigerian soup
variety to the working class and other lovers of Nigerian indigenous soup
delicacies such as Eforiro, Edikiakong, Gbegiri, Ofensala and others.
Addressing the audience at the unveiling , the CEO of
Ofada Boy Food Incorporation, Tobi Fletcher affirmed that Soup Lounge will
rekindle the love for Nigerian dishes which has been eroded with meals that are
alien to early Nigerian society. In his words, ‘‘Ofada
Boy is a local content food company which provides local meals from all areas
of Nigeria. Also, Soup Lounge is a one-stop soup shop. We provide any type of
soup from any part of Nigeria. We have client that we supply all kinds of
variety of soup dish. Also, our palm wine is served in the Yoruba keregbe
format because we are trying to reactivate golden age when our fore-fathers
drank from locally made calabash. We do not serve carbonated drinks, pasties
but fresh and juicy edibles’’.
Speaking further, Tobi allayed the fears of consumers
who feel that the cost of Soup Lounge would expensive. ‘‘Our prices are very
competitive compared to popular eateries around. Also, we have gone to interior
villages to get good cooks who are steeped in the cultural dishes. Right now,
nothing exists like the Soup Lounge in Lagos. We intend to have a chest freezer
outside which would display all kinds of soup for consumers. In less than a
year, we are going to be having branches around the country. Already, we are
hearing of franchises even in Abuja and other parts of Nigeria. First, we want
to get grounded here in Lagos before we proceed to other places’’.
Customers of Ofada Boy present at the unveiling of
Soup Lounge believe that it is a good innovation. According to Lieutenant Dare
Dada, ‘‘I have been patronizing Ofada Boy since 2009 because he does out-door
and indoor catering. We have several kinds of soup around but because he does
African contents, it is bound to produce a great impact. With the Soup Lounge
and the locale of the business, it is going to be a huge success. This is
because people go to fast food joints around here but when they experience Soup
Lounge once, they will completely turn around. For consumers who have not tried
it out here at the Ofada Boy Food Company, a trial would convince them and
their mouth will be the judge’’.
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