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It is no longer news that popular
music talents show Star Quest has been canceled by the producers, Nigerian
Breweries Plc (NB Plc). What perhaps, many don’t know is the dirty politics
behind the cancellation of the troubled show.
Authentic information pieced
together by SHOWBIZPLUSng, revealed that the show was cancelled because it
failed to meet the aspirations of the company, thus creating disaffection among
the top echelon of the organization.
Chief among the reasons the troubled
show was rested is because most of the budding stars it produced failed to make
it big in the music industry, unlike their colleagues from other talents shows.
This was one of the hidden reasons the Amstel Malta Box Office (AMBO) reality
show was rested and yet to be replaced till date.
For over a decade, Star Quest did
not produce any big name in the music industry despite the millions pumped into
it by NB Plc.
An insider also told SHOWBIZPLUSng that
the show’s handlers could not come up with more creative ideas on how to make
it compete favourably with other musically inclined shows on national TV.
The show which started in
2002, ran for 12 years before being rested for failing to break even.
A new music show called, Star
The Winner Is, has been unveiled by the brewery giant. According to them, Star
The Winner Is, combines musical talent with the spontaneity and
unpredictability of a game show.
Star The Winner Is, kicks off this
April with auditions in five major cities across Nigeria including Benin,
Enugu, Port Harcourt, Abuja and Lagos, respectively.
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