Maybelline unveils Clear Smooth powder in grand style...Partners House of Tara

(L-R) General Manager Consumer Products Division, L'Oreal Central West Africa, Sekou Coulibaly, Chief Executive Officer House of Tara, Tara Fela Durotoye, Managing Director L'Oreal Central West Africa, Idorenyen Enang, Brand Manager Maybelline Clear Smooth Powder, Bukola Balogun and the Brand Manager House of Tara,Teni Akingbade at the media launch of Maybelline Clear Smooth All in One Powder in Lagos today.

Beauty they say is in the eyes of the beholder. And towards fulfilling its commitment to introducing innovative and accessible make up products into the market, Maybelline New York, US, recently launched a new product- The Clear Smooth All In One powder - which will excite beauty lovers and make-up artists alike. The new Clear Smooth All In One powder, SHOWBIZPLUSng learnt was introduced into the Nigerian market in March and has been labeled powder of a new generation.

With numerous benefits included within, Maybelline New York ensured the affordability of the Clear Smooth All In One powder.It is created specifically for African skin, controls shine, conceals flaws, smoothes, evens the skin tone, mattifies and brightens the skin making it stand out more than just a compact powder. It contains SPF 25 sunscreen which protects the skin and complexion from the harsh effects of the sun. It is lightweight, oil free and non comedogenic, ensuring the skin can still breathe and pores are not clogged. For women with sensitive skin, the powder is allergy tested and dermatologist approved, making it a great option for every day wear. To crown it all, it comes in 6 shades.

Maybelline New York intends to host a series of events to herald the introduction of its new super powder, beginning with a premium launch event which will see celebrities and fashion and beauty insiders in attendance. Mini makeup studios will also be set up in selected Universities across Nigeria to introduce the powder and bring the Maybelline New York experience alive on campus. These will be flanked by contests and activities on their vibrant social media platforms.

In line with the DNA of the Maybelline New York brand which is product accessibility, the brand recently got into a strategic partnership with House of Tara studios, an indigenous makeup retailer with nationwide presence, which will now stock its products. This is in line with the vision of the House of Tara multi brand retail strategy, which encompasses retailing a wide variety of beauty brands alongside the Tara brand in its outlets across Nigeria. For Maybelline New York New York, this means that more people can be afforded the opportunity to interact with the brand’s innovative products everywhere in Nigeria.