Unanka family with co host of the dance show, Laff Up |
The stage is now set for the epic
dance battle that will showcase Nigeria’s best dance family as the curtains
fall on the Maltina Dance All (MDA) family television show. The winning dance
family will go home with N10million, while the second and third will pocket
N3million and N1million respectively.
SHOWBIZPLUSng learnt that the fate
of the tension-soaked families is however in the hands of Nigerians as they -
and not the judges – are the ones that would eventually pick the winning
family. They can do this by sending their preferred family name through their
phones to 20822. The family with the highest number of votes automatically
becomes the country’s number one dance family.
The MDA,a consumer
engagementplatform is sponsored by Maltina, a premium non-alcoholic malt brand
from the stable of Nigerian Breweries Plc. After a rigorous, intensive and
competitive process spanning more than two months, four families - the Utere,
Unanka, Uzodinma and Odigie families - qualified for the grand finale taking
place live at The Expo center, Eko Hotel and Suites on Saturday, September 27,
2014.
The race started on September 7,
2014 with ten families in the picture; Six families were unable to survive the
various dance styles that were introduced in the MDA Academy: the “Wazobia”
(indigenous Nigerian dances), Jive, New Age Dance, Rhythm of Naija, Pantomime
and Hip-hop.
The four families that made it to
this level were able to survive the six different dance styles. From the 10
families that made it to the academy, the first set to be evicted were the Leonard
and Maisamari families; they failed to convince the judges after the Wazobia
and Jive performances. The Jive performance had placed the Oladapo and
Maisamari families for eviction while the Wazobia performance placed the
Leonard and Dide families for possible eviction.
The second phase of the show was the
‘Rhythm of Naija’ and New Age dances. After the performance the Nwaeze,
Oladapo, Uzodinma and Utere families were put up for possible eviction. The
Nwaeze and Oladapo Families could not survive at the eviction showdown and were
asked to leave the academy. The Utere and Uzodinma were certified fitto remain
in the academy.
After the second eviction showdown,
the families were introduced to the last two dance styles which usher them to
the grand finale, the Hip-hop and Pantomime dance styles. After the hip-hop
performance the Uzodinma and Williams families were put up for eviction. For
the Pantomime performance, Odigie and Dide families were put up for possible
eviction from the show.
The William and Dide families
however failed to convince the judges and they were evicted from the academy
setting the stage for the four remaining families to compete for the grand
prize.
Callistus Uzodinma, the family
representative of the Uzodinma family promised to give his best and said “being
in the grand finale is a dream come true for my family and by the special grace
of God we are going to come out with our best dance ever.”
Senior Brand Manager Maltina Mr. Adewole Adedeji said the MDA is
one way among many that NB Plc is restating its brand values. “MDA is about the
dancer’s creative ability, knowledge of different dance styles, stamina and
fitness. The task is no doubt enormous but it is a delight to see the result it
has been producing in the last 7 seasons. Some of the dancers have taken their
career further than the Maltina Dance All stage; while some are dancing locally
others are doing it internationally.
“We put a lot of work into it. Every year there is something
bigger and better. What we are doing with the show is ‘sharing happiness and to
also create more emotional connection with consumers because families and dance
are two winning components in the Nigerian environment. Nigerians love to
dance. Maltina is continuously nourishing millions of Nigerians. It’s still the
most fortified malt drink in the market. It’s also the biggest malt brand in
the market.”
It would be recalled that the 2007 edition produced the Onye
family as winners; in 2008 it was the Opuwari family that carted away the star
prize; in 2009 the nation’s best dance family were the Ibiams, in 2010 the
Adejoh’s held sway and in 2011 the Ekubo’s showed Nigerians why they were
crowned the number one dance family. In 2012 the Greens were crowned the best
dance family with the unforgettable swinging moves of Opus and his sister. The
Briggs family won the 2013 edition.
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