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Friday, May 24, 2013

MultiChoice Africa/GOtv team up with AU to serenade at 50


With over two decades of investment on the continent, pioneer pay television giant, MultiChoice Africa, is proud to announce its partnership with the African Union (AU), a successor of the Organisation of African Unity (OAU). With this partnership, it intends to bring Africans in over 50 countries across the continent, the 50th anniversary celebrations of the OAU/AU on both DStv and GOtv.
As a proudly African company, MultiChoice understands its responsibility as a corporate citizen-that solutions to Africa’s prosperity should come from within.
 Committed to the development of the continent, over the years, MultiChoice Africa has invested extensively in local content because of its inherent belief in creating a vibrant cultural identity and healthy economies.
MultiChoice is devoted to promoting Africa, its successes and the aspirations of its people by collaborating with talented local film makers who create authentic stories of their lives. With Nollywood now an industry worth no less than $250 million, it was years ago that MultiChoice fully realized the power of storytelling and the unifying factor of the commonality of their stories. The growing impact of the Africa Magic channels across Africa is proof indeed that individual identity is transcended by finding common ground.
As a champion of regional integration and social cohesion, through its investment in the M-Net and Super Sport channels, MultiChoice has achieved great strides in the development of original African programming; the growth of local sporting leagues as well as showcasing the best quality productions across the continent. It has grown its local content offering to seven quality premium channels including the popular Africa Magic channels which are accessible to the entire continent.
Its agenda was no different to that of the AU on Saturday, May 25, when MultiChoice Africa celebrated pan Africanism and the African Renaissance, bringing to television screens a world-class spectacle. It was the gathering of 74 Heads of States and Governments from AU member states who came together for the celebrations. All of Africa shared the significance of Addis Ababa as a spiritual and political home of the OAU/AU since its inception in 1963.
Pleased with the media partnership agreement with the AU, CEO of MultiChoice Africa, Nico Meyer said: “This partnership is particularly significant because of our common appreciation and love for this continent. As MultiChoice, we recognise Africa’s potential and we are firmly committed to nurturing it. Our investments have brought social and economic benefits to the communities in which we operate through partnerships and job creations...”
Additionally MultiChoice is providing a service to Free to Air broadcasters across the continent to receive footages of the celebrations free of charge as a service to Africa. Tune into DStv and GOtv on channels 197 and 99 respectively to share in Africa’s greatest moment.


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