With over two decades of investment on the continent, pioneer pay television giant, MultiChoice Africa, is proud to announce its partnership with the African Union (AU), a successor of the Organisation of African Unity (OAU). With this partnership, it intends to bring Africans in over 50 countries across the continent, the 50th anniversary celebrations of the OAU/AU on both DStv and GOtv.
As a proudly
African company, MultiChoice understands its responsibility as a corporate
citizen-that solutions to Africa’s prosperity should come from within.
Committed to the development of the continent,
over the years, MultiChoice Africa has invested extensively in local content because
of its inherent belief in creating a vibrant cultural identity and healthy
economies.
MultiChoice
is devoted to promoting Africa, its successes and the aspirations of its people
by collaborating with talented local film makers who create authentic stories
of their lives. With Nollywood now an industry worth no less than $250 million,
it was years ago that MultiChoice fully realized the power of storytelling and
the unifying factor of the commonality of their stories. The growing impact of
the Africa Magic channels across Africa is proof indeed that individual
identity is transcended by finding common ground.
As a champion
of regional integration and social cohesion, through its investment in the
M-Net and Super Sport channels, MultiChoice has achieved great strides in the
development of original African programming; the growth of local sporting
leagues as well as showcasing the best quality productions across the
continent. It has grown its local content offering to seven quality premium
channels including the popular Africa Magic channels which are accessible to
the entire continent.
Its agenda
was no different to that of the AU on Saturday, May 25, when MultiChoice Africa
celebrated pan Africanism and the African Renaissance, bringing to television
screens a world-class spectacle. It was the gathering of 74 Heads of States and
Governments from AU member states who came together for the celebrations. All
of Africa shared the significance of Addis Ababa as a spiritual and political
home of the OAU/AU since its inception in 1963.
Pleased with
the media partnership agreement with the AU, CEO of MultiChoice Africa, Nico
Meyer said: “This partnership is particularly significant because of our common
appreciation and love for this continent. As MultiChoice, we recognise Africa’s
potential and we are firmly committed to nurturing it. Our investments have
brought social and economic benefits to the communities in which we operate
through partnerships and job creations...”
Additionally
MultiChoice is providing a service to Free to Air broadcasters across the
continent to receive footages of the celebrations free of charge as a service
to Africa. Tune into DStv and GOtv on channels 197 and 99 respectively to share
in Africa’s greatest moment.
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