Big Brother Africa is a revolutionary project that connects diverse audiences across Africa. It is the
most successful television franchise ever seen on the continent which grows every year. Dubbed Big Brother
StarGame, the seventh installment of Big Brother Africa broke all
records. The show not only dominated TV screens, but also rocked the
online space.
Segun
Ogunsanya, Chief Executive Officer & Managing Director, Airtel
Nigeria commented: “Africa’s viewers are known for their passion for
Big Brother Africa and we look forward
to developing a number of exciting initiatives during season 8. I am
delighted to welcome AfricaMagic and DStv into our family of commercial
partners. We are also pleased to be associated with Big Brother Africa
2013. The show presents huge opportunities for
Airtel to make an emotional connection with our customers.”
Big Brother
The Chase, will feature 28 housemates from 14 countries. The
housemates will need to gain acceptance from viewers in order to survive
evictions. After 91 days of drama and thrills, the winner will pocket a
massive USD 300,000 prize.
Big
Brother Africa is aspirational for a lot people across Africa who want
to make a name for themselves. “As a company, Airtel is focused on
helping communities achieve success
in all areas”, explains Ogunsanya.
“Driven
by our philosophy of empowering people, we have created platforms for
talent discovery and we have enabled youth across Africa achieve their
aspirations through the Airtel
Rising Stars football tournament and support of the Talent reality
shows,” he said
Present
in 17 diverse countries across Africa, Airtel has managed to more than
double its customer base in its two-and-half year stint since launch in
2010. The brand now touches
the lives of over 60 million of people in Africa and over 270 million
globally, making it the 4th largest mobile telecommunications company in
the world.
Ogunsanya
added; “Our 3G platform allows our customers to combine the enormous
potential of the internet with the convenience of cellular phones and
other devices. It will liberate
the potential of our youth through enabling fast access to the Internet
for learning, sharing, social networking, creating and accessing
content like music. The improved technology enhances multimedia
functionality, high speed mobile broadband and internet
access; allowing users to make video calls, watch live TV, send and
receive emails and download music from the devices. It is the latest
global HSPSA plus technology with 21 mbps, also being rolled out in
Europe and the USA.”
Commenting
on the collaboration with Airtel, M-Net Africa’s Managing Director,
Biola Alabi said, “We are deeply pleased to welcome Airtel as the
headline sponsors of Big Brother
-The Chase. Their commitment to the African continent is clearly
evident in the initiatives they create and support; and mirrors our own
desire to showcase African talent and encourage African success.”
Big Brother -
The Chase will be screened live 24/7 on DStv channels 197 and
198. Highlights of the program will also be screened on AfricaMagic,
AfricaMagic Entertainment and AfricaMagic World. Visit
www.bigbrotherafrica.com for more information.
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