This is definitely cheering news to
fans and stakeholders as Emirates, one of the world’s fastest growing airlines
and leader in on board entertainment recently introduced the Nigerian movie
industry globally known as Nollywood to its in-flight passengers.
Emirates
now features Nigerian movies on their award winning ice entertainment system on
board all their 200 aircraft across the globe; connecting passengers with this
growing industry, now the third largest in the world.
The Nigerian movie industry has been
making great strides lately with some of its movies now being featured in
international film festivals and premiered in Hollywood; for example, the
latest Jeta Amata movie, Black November, recently had a red carpet
premiere in Hollywood. The growth in the industry has been propelled by its
increasing popularity domestically as well as an audience that has gone beyond
the original African fan base.
In less than two decades, Nollywood,
has become the ‘embodiment of Nigeria’s soft power.’ It has become a phenomenon
which has helped shaped perceptions and provides a dramatic visualisation of
the rich African culture and traditions. The Nigerian movie industry has also
reflected the resilient entrepreneurial spirit of the continent and stands out
as the cultural mainstay of Africans in the Diaspora.
The industry is set to mature
and expand with more international exposures. The screening of Nigerian movies
on Emirates Airline, a carrier known for service excellent and innovation, is a
win -win both for the industry as a whole and entertainment-loving passengers
from Nigeria and indeed the world over.
The Emirates ice (information,
communications, entertainment), has been recognised as one of the world’s best
in-flight entertainment systems; featuring over 1400 channels of the latest
films, TV shows, music and games on individual TV screens in each seats, in
every class.
Emirates was the first airline in
the world to introduce a personal entertainment system on a commercial aircraft
with the introduction of seat-back screens in every seat in 1992.
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