In addition, MTN, the continent’s largest telecommunications
network provider, has put in so much effort to make sure each of the audition cities
has a taste of stardom as arrangements have been made to hold an ‘All-Stars
Concert’, prior to the auditions, in each city.
Remarkably, under six years, the musical talent reality show
has been the most productive in terms participants who made it to stardom. The
most recent were the ‘Kukere’ crooner , Iyanya Mbuk, Praiz who has re-invented the passion for Rhythm and Blues in Africa, as
well as Chidinma, who just won the KORA Award for Best Female West Africa act
and Kesse, who is doing so well in Ghana.
This season, the entire West African sub-region will have
the opportunity to see these stars perform in the most thrilling concerts that
are expected to inspire and entertain other aspiring talents and all
fun-seekers in the sub region. Meanwhile, thousands of youths have started
registering for the audition, through dedicated websites and mobile short codes,
as a testimony of the show’s appeal to the age group. The project is the only
musical talent show that meets the desire of West African youths.
The General Manager, Consumer Marketing, MTN, Kola Oyeyemi, said the reality show is, basically,
meant to empower West African youths ‘in line with the brand’s philosophy of
enriching lives’. There are many examples of this life-enriching philosophy, spread
across several offerings. That is the reason the mobile telecommunications
company has been the only one that has sustained its human development
initiatives for so long, with an admirable number of ordinary citizens who have
suddenly become super-stars.
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