ODION IGHALO |
MultiChoice Nigeria has unveiled a
brand new campaign for the DStv Compact bouquet called Live Your Dream and it features its latest brand ambassador, Odion
Jude Ighalo.
The
Live Your Dream campaign celebrates the
passion, perseverance and determination of Nigerians to achieve their dreams against
all odds with Ighalo’s story as a perfect backdrop. The campaign uses Nigeria’s
most loved sport and one of Africa’s finest football exports to tell a story of
hope and victory.
According
to the General Manager, Marketing, MultiChoice, Martin Mabutho “Ighalo’s
journey to football stardom has been a source of inspiration for many. His
passion and performance in the game have made him well respected both home and
abroad. As a brand, we are going down memory lane with Ighalo and will discover
how he was able to live his dream from the streets of Ajegunle to the tables of
the Premier League”, he said.
The
full-fledged campaign that includes TV, Out-of-home, digital, radio and press
adverts has officially been launched as a build up to the upcoming 2016/17
Premier League season.
“Subscribers
on DStv Compact will have a chance to live their dream as well by watching all
the Premier League games on the Compact bouquet for only N6,000”, said Mabutho while
highlighting the benefits of the campaign to subscribers.
Speaking
further, Mabutho said “In the past couple of months we have revamped our
Compact package; offering our subscribers more value. We recently added two new
SuperSport channels SuperSport 11 (DStv channel 231) and SuperSport 12 (DStv
channel 232) dedicated to showcasing the Premier League and La Liga
respectively, as well as the broadcast of the recently concluded Euro 2016
matches at no extra cost. We believe that Ighalo’s endorsement will consolidate
the expansion of our football offering on Compact while also heightening
expectation of the upcoming Premier League season”, he said.
DStv
Compact features some of the most exciting channels and programmes at a monthly
subscription of N6,000. What’s more, DStv’s video on demand service, Catch Up,
is now available to Compact subscribers with an active Explora and PVR subscription,
offering them so much more great content.
Follow
the conversation on social media platforms on Facebook,
Twitter
and Instagram
with the hash tag #LiveYourDream. For
more information, visit www.dstv.com
END
Always grateful.
Mimi UCHEAGWU
XLR8
1, Rainbow Drive, Peace Estate
Off Kudirat Abiola Way, Oregun
Lagos, Nigeria.
Mobile: +234 803 418 1249
www.xlr8.com.ng
XLR8
1, Rainbow Drive, Peace Estate
Off Kudirat Abiola Way, Oregun
Lagos, Nigeria.
Mobile: +234 803 418 1249
www.xlr8.com.ng
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