MTN raises the bar on social networks with Project Fame’s Concert

 
MTN, Africa’s largest telecommunications network, redefined social engagement as it created a buzz, on the social networks across the globe, with live streaming on Youtube, overwhelming posts on Facebook, live tweets on Twitter and shared images on Instagram attracting over 27 million eyeballs across 150 countries in less than 24 hours of its All-Stars concert, held last weekend. It was a tremendous achievement as youths at the event and all around the world were given the rare opportunity to connect with their favourite artistes and share commentaries and images of themselves on a platform they so much cherish.

Commenting on the epoch-making event, Margaret Okure, a 25 year-old student and resident of Lekki, was full of excitement as she expressed her admiration for the mobile telecommunications company which had helped to connect with her passion by sharing live images from a major event. For her, ‘it’s like letting my friends into the groove even while they are not here’.

Interestingly, MTN is not unfamiliar with cutting-edge initiatives. Precisely, three months ago, the company became the toast host of an online party in Nigeria when it re-launched one of its youth-centric offerings, MTN Pulse. Across Nigeria, Over 10 million youths were engaged all-night, with several images and tweets of ‘onapulsingP’ going viral.

This time, as a leader in the industry, fans and participants at the MTN Project Fame’s All-Stars concert were able to see their tweets  projected live on a large LED screen as the likes of Iyanya, Chidinma, Praiz, KCEE, Wizkid and the rest of the past contestants on the music reality show treated them to great music. So, as fans were busy dancing and enjoying the live vibes, they were also taking pictures and uploading them to the social network.

The same experience was recorded a forthnight ago, in Calabar. The city known for tourism and culture became a hub of delight for youths there and its environs, as people actually came all the way from Akwa-Ibom, Rivers and even Imo to witness MTN’s array of stars perform.

In addition to the innovative use of social media platforms, MTN Project Fame’s All-Star Concerts delivered outstanding performances from Project Fame’s stars drawn from season 1 to 5. Nii from Ghana from season 1 is still going strong. Anis and Tomiwa from season 2, Tolu and Yetunde from season 3, Monica and Roy from season 4, Ella, Marvellous and Ayo from season 5 all rocked the fans and the stage on a night full of  fun, music  and innovation from MTN.