It was indeed a breathtaking
spectacle recently at the atrium of the Silverbird Galleria, Victoria Island
Lagos when unsuspecting movie goers, shop owners and shoppers alike witnessed
the sudden emergence of a group of colourfully dressed dancers who delighted
them with dexterous dance moves. The dancers gave a sublime performance
depicting dance styles from the 1960’s to the current dance era. It was an
ingenious flashmob deftly executed by Maltina, the premium non-alcoholic malt
drink from the stable of Nigerian Breweries plc to herald the commencement of
the 2013 edition of popular family reality TV show, Maltina Dance All season 7
aptly tagged “The Evolution”.
Speaking after the flashmob
presentation Mr. Edem Vindah, Corporate Media and Brand PR
manager who was representing Mr. Ageni Yusuf, Corporate Affairs Adviser,
Nigerian Breweries plc said “the dance performance we have just seen is a tip
of the iceberg from this season of Maltina Dance All. As we all know, it is the
foremost experiential and sponsorship platform of the Maltina brand renowned
for promoting togetherness with friends and loved ones. The TV show, which made
its debut in 2007, has remained Nigeria’s first and only family dance TV show
featuring families from various regions across the country”.
He added that the show is “about the
emotions, excitement, fun and the unbreakable bond that ten families will
showcase when they challenge themselves by learning and performing various
dance styles from the 70’s, 80’s, 90’s and to the present day in the famous
Maltina Dance All academy. This is going to be evolution of dance from time
past to the present. The winning family will go home with the grand prize of a
whooping sum of N6 million and of course, a brand new car. The first and second
runners up will also get N1 million and N500, 000 respectively. The show will
bring to the fore, the Nigerian people’s essence and values of sharing,
happiness unity, cooperation, vitality and creativity”.
Also speaking, Mrs. Ngozi Nkwoji,
Senior Brand Manager Maltina stated that building any brand is a very long
journey, “We are glad with where we are with Maltina today. We are very excited
about the 7th season of MDA, 7 years is a long time for a show to
still be relevant and we’re very glad Maltina through MDA continues to bring
the brand experience of sharing happiness and fun to the consumer. The
MDA Evolution is something not to be missed. We put a lot of work into it.
Every year there is something bigger and better. What we are doing with Maltina
Dance All is to “share happiness” and to also create more emotional connection
with consumers because families and dance are two winning components in the
Nigerian environment. Nigerians love to dance. Maltina is continuously
nourishing millions of Nigerians. It’s still the most fortified malt drink in
the market. It’s also the biggest malt brand in the market. For this year 2013,
we already have MDA 7 the Evolution; we also shared happiness this year at the
Lagos Carnival. We have a couple of surprises for our consumers as the year
goes by”
The show proper will be preceded by
regional auditions which will kick off in Port Harcourt at the Atrium
Event Center on July 19th - 20th; Lagos - National Theatre on July 25th, 26th
and 27th and Abuja - Nicon Luxury Hotel on August 2nd - 3rd .Nigerians who
intend to participate can go online and register at www.maltinadanceall.tv or
they can register at the venues of the auditions. They can also visit
facebook.com/officialmaltinapage for more information and to stay connected
with online competitions and much more.
During these regional auditions
respective family members also stand a chance to win any of the numerous
regional dance competition prizes; Blackberry phones, 21” Flat screen TV sets,
Home theatre systems and lots of refreshing Maltina drinks.
The TV show will be aired from 1st
of September this year on major TV networks and video uploaded on YouTube and
Facebook. Also, viewers can participate and win fabulous prizes through the
interactive SMS platform during the show.
It would be recalled that the 2007
edition produced the Onye family; in 2008 it was the Opuwari family that carted
away the star prize; in 2009 the nation’s best dance family were the Ibiams, in
2010 the Adejoh’s held sway and in 2011 the Ekuboh’s showed Nigerians why they
were crowned the number one dance family. In 2012 the Greens were crowned the
best dance family with the unforgettable swinging moves of Opus and his sister.
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