Globacom’s new musical video featuring the nine newly
signed Ambassadors, Flavour, MI, Omawumi, Waje, Lynxxx, Bez, Naeto C, Chee the
Voice and Burna Boy has now gone viral and is generating unprecedented interest
among youths in the country.
Entitled “Move
to Greener Pastures”, the TV commercial is trending on social media with over
50,000 hits within two days of its release on Glo’s online media portals and on
YouTube.
Shot on locations mostly in Lagos, Nigeria, the
commercial depicts the iconic artistes moving over to the Globacom network and
urging their numerous fans to join them to have a delightful experience on the
network that is unlimited in innovation and cost-effective value offering.
Globacom’s Regional Director, Marketing Communications
(West Africa), Mr. Charles Jenarius said the depiction of the new Glo
ambassadors’ arrival at the grand “Glo Pearly Gates” symbolized the exciting
experience reserved for subscribers on the Globacom network through its
qualitative services and value offerings.
He said the TV commercial was a professional
collaboration by the best music producers in the country with a good measure of
support from the Creative Unit of Globacom and an external production house.
Making a presentation at the occasion, Globacom’s Head
of Copy, Ugo Nwachukwu said the challenge while developing the TV commercial
was how to bring the colossal talents of the new Glo ambassadors who are youth
icons with multifarious musical endowments into one unbeatably harmonious
ensemble.
“This was
achieved by principally making an awesome music video that showcases the
ambassadors in their full performance glory as they embarked on the journey to
greener pastures and to a better life“, he said.
Speaking
about their experience during the shoot of the commercial, the Glo ambassadors
said it was memorable as they had a wonderful experience at the shoot
locations.
“It was a really wonderful experience and a
fascinating welcome for us into the Glo family. We look forward to working with
Glo on future projects as the commercial will further project us into the
limelight”, new Glo ambassador Omawumi said.
Speaking about the commercial, Glo ambassador, MI also
said it was very exciting adding, “What is most impressive is the level of
artistry demonstrated by all the artistes in the video. We sang our hearts out
and this is bound to resonate with the youths”.
For Glo
ambassador, Waje, the passion demonstrated during the shoot came out in the
final cut of the commercial. “There was a lot of passion on set, even the
extras were amazing. The Glo team also made it such a wonderful experience as
they took care of our every need”, she said.
Globacom is renowned for its wave making, entertaining
commercials right from the inimitable Glo “Ball” commercial aired at launch ten
years ago and the recent “Unlimited” new strap-line commercial featuring youth
icons, P-Square.
The network of choice has also brought the world
acclaimed singing reality television show, X-Factor to the African continent
for the first time.
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