MultiChoice has announced that M-Net
will be launching a new East African focused TV brand, Maisha Magic tailored to meet more of DStv subscriber local viewing
needs from Monday, September 1.
SHOWBIZPLUSng gathered that this exciting channel will be screened to Premium,
Compact Plus and Compact subscribers on channel 161.
M-Net has been building steadily on
its investment in local content; having started the Africa Magic family of
channels with specifically Africa Magic Hausa and Yoruba in the West, and now
putting more emphasis on the East with the launch of Maisha Magic which will be
followed by Maisha Magic Swahili on September 24.
While the Africa Magic brand has
come to represent a powerful philosophy about pan-African cohesion, there is
definitely great potential for a customized East African television brand.
“As such, M-Net put in place a
detailed project a few years ago to carefully build its technical, staffing and
content capacity so that when Maisha Magic is officially launched, it would be
the culmination of all these investments,” says M-Net East Africa Regional
Director Michael Ndetei.
He goes on to say, “We have always
believed that African talent and African stories are as vital and as compelling
as those found anywhere else in the world. This is a fact proven by the success
of original African content at the first two Africa Magic Viewers’ Choice
Awards. Now with our studio fully functioning, the Africa Magic Original Films
Project well underway producing made-for-TV titles and our flagship show Mashariki Mix well established, we are
ready to launch Maisha Magic, both the channel and the brand.”
The channel will be available on DStv
across West and Central Africa, and will predominantly be made up of East
African content although it will also include some
international programming such as South American telenovelas, dubbed into
English.
Furthermore, programming on Maisha
Magic will include multiple genres like sitcoms, telenovelas, reality, drama
and music. Highlights to look out for include; Comedy shows Mr & Mrs Singh and Mazagazaga and Comedy Club Uganda, the dramas Rush
and The Tendo Sisters; the music
shows Wakilisha and Beyond the Beat; the Mexican soaps A Love To Remember and Loving You Is All I Want as well as
recent hits such as Kona and Noose of Gold. The channel will also be
the home for all daily highlight programs from Big Brother Hotshots, plus all the live Sunday eviction shows.
For more information log onto www.dstv.com
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