Fun as music stars, Don Jazzy, Iyanya, Tiwa Savage, KCee, others go in search for their look-alike

Davido and his look alike

Iyanya and his look alike

Tiwa and her look alike

SHOWBIZPLUSNG can authoritatively reveal that MTN ambassadors recently teamed up to create fun and excitement across the country, especially among Nigerian youths. They have begun the search for their look-alikes, through a social media initiative tagged MTNCelebdouble.

The MTNCelebdouble is a digital based youth-centric engagement platform, where Nigeria’s leading music artistes are using the social media to search for youth who look-like or a ‘mirror-image’ of them. These artistes include Don Jazzy, Iyanya, KCee, Davido, Wizkid, Tiwa Savage, Chidinma, Praiz, iMike, D’Prince and Harrysong. Supported by Africa’s leading innovative ICT and Telecommunications Company, MTN, the initiative will give the youth an opportunity to equate their looks with the likes of these leading music idols.

Speaking with one of the artistes, Kingsley Okonkwo aka. “KCee”, he explained that the essence of the youth-centric initiative is to connect Nigerian youth who cherish stardom with the country’s leading music artistes. “Music and entertainment are two strong passion points of young people; they (Nigerian youth) look for opportunities to associate with their favourite artistes online or offline as they literally admire these artistes. The concept of the Celebdouble will be a lifetime experience for young persons who become the Celebdoubles, as they get to hobnob with their musical hero.”

The ‘Pull Over’ king further explained that the digital based youth-centric engagement platform which has already begun, is using the MTN Twitter handle, Facebook page and Instagram account, because “the company has the largest number of subscribers, highest number of followers and likes on these social media and better technology that will aid the selection process, among telecommunications companies in the country.”

He encouraged interested youths to tag their pictures with their look-alike artiste’s name, hashtag their entries with “#MTNCelebdouble” and subscribe to a callertune of their look-alike artiste.

In a bid to generate more excitement, the artistes have decided that the top two most look-alikes, will be selected for a VIP day, as they will be treated to the full perks of stardom.

In an interview with the Chief Marketing Officer, MTN, Larry Annetts, he explained that a key strategic focus for MTN is to connect Nigerian youth with their passion for music and their favourite artistes, and the organisation constantly demonstrates this via innovative marketing initiatives.“Through this service and more in the pipeline, we hope to continue to support the Nigerian entertainment industry.”