After a long wait by viewers, the channel division of NBC Universal
International Television recently announced the launch of Telemundo, the
popular telenovela channel, in Africa. From Monday, August 12, the exciting new
channel will be an addition to the DStv Access, Family, Compact, Compact Plus
and Premium bouquets, on 118. Telemundo will also be available on Gotv's Plus channel 13. Telemundo will exclusively air telenovelas with the tagline:
“Telemundo – Feel the Passion.”
Nico Meyer, MultiChoice Africa CEO said, “We are delighted to
be launching Telemundo as it increases the range of programming available to
DStv and GOtv subscribers. Telenovelas are a popular entertainment format and
we want to provide a dedicated channel where subscribers can go to find this
kind of programming. The launch forms part of MultiChoice Africa’s commitment
to provide viewers in Africa with a wide channel line-up and to ensure that
they have a broad variety of genres to choose from.”
Telemundo in Africa will be dedicated to the most compelling
Spanish language telenovelas, offering DStv and GOtv customers a dramatic
rollercoaster of romance, mystery, action and adventure. Telemundo will bring
the world of exotic locations and glamorous personalities into African homes.
“Telenovelas are an editorial and television force
internationally and we are particularly excited to bring Telemundo to Africa
exclusively with DStv and GOtv,” says Colin McLeod, Managing Director Emerging
Markets, Universal Networks International. “Together we believe we can help to
drive multi-channel television to an even broader market. With the launch of
Telemundo viewers will have another great reason to tune into DStv and GOtv.”
At launch, viewers can look forward to fascinating stories of
love, success and betrayal with high quality production values in telenovelas
including Aurora, Precious Rose, My Heart
Beats for Lola and Behind Closed
Doors.
Telemundo will be fully localised for the African market with
full dubbing of Spanish-language programming in English for South Africa and
Sub-Saharan countries.
Telemundo becomes the fifth channel brand from Universal
Networks International to launch in Africa, joining the recently refreshed
channels – Universal Channel, E! Entertainment Television and The Style
Network, and movies channel, Studio Universal.
Further, NBCUniversal News Group also operates CNBC channels across the continent.
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