The ONE Campaign and AfricaMagic, recently announced the launch of
their collaboration on Big Brother Africa: The Chase, Charity Week to
commemorate the 50th Anniversary of the African Union (AU).The CharityWeek,
which will run from August 5 to 9, focuses on highlighting important relevant social causes on the
continent. Now in its eight season, the Big Brother Africa television reality
show is working with ONE for the second year running to engage the show’s
audience to help end extreme poverty in Africa.
During this year’s Charity Week, housemates will undertake a series of tasks
centred on educating viewers about the most pressing poverty issues facing the
continent while highlighting possible solutions.
Major attractions during the week, will include the entrance into
the Big Brother House of Nigerian and Pan-African Hip Hop sensation, Ice
Prince, who will engage with housemates on the topic of extreme poverty and the
role of the AU in helping end extreme poverty on the continent.
Commenting on the collaboration, Dr. Sipho S.
Moyo, ONE's Africa Director said:
“We are delighted by this collaboration with AfricaMagic. The
Big Brother Africa platform presents an incredible opportunity to highlight the
unconscionable plight of extreme poverty, which millions of Africans face on a
daily basis. The good news, we know, is that research has shown
that extreme poverty can virtually be eradicated by 2030.”
MultiChoice Nigeria’s
Head of Public Relations, Segun Fayose said
while, the Big Brother platform may be primarily an entertainment programme,
DStv through AfricaMagic is always looking for opportunities to use the
platform for purposes of viewers’ education and development.
“Working
with ONE will help us, as it did last year, to engage our Big Brother Africa
audience to get a better understanding of issues that contribute to extreme
poverty and how we can each play a role in bringing it to an end. The fact that
we are collaborating with ONE, again, is a clear testimony that last year’s
partnership was a resounding success in this respect,” he said.
During the week, Big Brother, popularly known
to housemates as ‘Biggie’ will not only have housemates discuss issues relating
to extreme poverty but to also experience instances of extreme poverty, with a
different theme each day. Among other topics, Housemates will highlight how
lack of certain basic essentials like energy, food and poor access to health
facilities contribute to extreme poverty.
Additionally, each housemate will be required
to choose a poverty issue close to their hearts on which they will do a short
video message calling on the AU to do more to address the problem. Viewers will then vote on the best video.
More details on the Big Brother Africa 2013
Charity Week developments can be found on www.one.org/Africa and www.bigbrotherafrica.com
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