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Friday, August 9, 2013

ONE Africa, Big Brother team up to Fight poverty



The ONE Campaign and AfricaMagic, recently announced the launch of their collaboration on Big Brother Africa: The Chase, Charity Week to commemorate the 50th Anniversary of the African Union (AU).The CharityWeek, which will run from August 5 to 9, focuses on highlighting important relevant social causes on the continent. Now in its eight season, the Big Brother Africa television reality show is working with ONE for the second year running to engage the show’s audience to help end extreme poverty in Africa. 
During this year’s Charity Week, housemates will undertake a series of tasks centred on educating viewers about the most pressing poverty issues facing the continent while highlighting possible solutions.
Major attractions during the week, will include the entrance into the Big Brother House of Nigerian and Pan-African Hip Hop sensation, Ice Prince, who will engage with housemates on the topic of extreme poverty and the role of the AU in helping end extreme poverty on the continent.
Commenting on the collaboration, Dr. Sipho S. Moyo, ONE's Africa Director said:
We are delighted by this collaboration with AfricaMagic. The Big Brother Africa platform presents an incredible opportunity to highlight the unconscionable plight of extreme poverty, which millions of Africans face on a daily basis. The good news, we know, is that research has shown that extreme poverty can virtually be eradicated by 2030.”
MultiChoice Nigeria’s Head of Public Relations, Segun Fayose said while, the Big Brother platform may be primarily an entertainment programme, DStv through AfricaMagic is always looking for opportunities to use the platform for purposes of viewers’ education and development.
“Working with ONE will help us, as it did last year, to engage our Big Brother Africa audience to get a better understanding of issues that contribute to extreme poverty and how we can each play a role in bringing it to an end. The fact that we are collaborating with ONE, again, is a clear testimony that last year’s partnership was a resounding success in this respect,” he said.
During the week, Big Brother, popularly known to housemates as ‘Biggie’ will not only have housemates discuss issues relating to extreme poverty but to also experience instances of extreme poverty, with a different theme each day. Among other topics, Housemates will highlight how lack of certain basic essentials like energy, food and poor access to health facilities contribute to extreme poverty.
Additionally, each housemate will be required to choose a poverty issue close to their hearts on which they will do a short video message calling on the AU to do more to address the problem.  Viewers will then vote on the best video.
More details on the Big Brother Africa 2013 Charity Week developments can be found on www.one.org/Africa and www.bigbrotherafrica.com




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