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| FOLORUNSO-ALAKIJA |
By AZUH AMATUS
WFM 91.7, the female centric radio station which also caters for the men and the family, will be formally launched on December 18, 2015 at the prestigious Oriental Hotel, Lekki, Victoria Island, Lagos.
A statement made available to DAYLIGHT.NG by the promoters stated that Mrs. Folorunso Alakija, a billionaire oil tycoon, fashion designer and philanthropist will be the key note speaker at the event, to address 500 select women and men that support women causes.
Since it hit the airwaves on Monday, November 16, 2015, the radio station, primed to be a reliable, leading and trusted source of all information and matters of interests for women and their families, has been engaging on issues of local, national and international importance to all.
“ We are very delighted to have the first women radio station in Nigeria…and we have mapped our strategies to serve the people fantastic women related programmes.
“If you are woman, mother, sister or a girl, wfm is the best station for you to listen to learn a lot and also to share your opinion about women issues,” Toun Okewale-Sonaiya, WFM Executive Director explained to a select group of journalists on a facility tour of the station last week.
Many radio listeners agreed the Nigerian Broadcasting Commission, NBC made a wise decision by licensing Nigeria’s first radio station for women. Not a few listeners also averred that the radio station has commenced operation with a dazzling array of on-air-personalities with unparalleled international exposure needed to drive the medium to the zenith of radio broadcasting in Nigeria.
Some of these personalities include Tito Bez-Idakula, Funmi Jinadu and Bisola Aiyeola.
When the broadcast industry regulator, National Broadcasting Commission (NBC) issued licence to St. Ives Communications to operate a radio station in Nigeria, little did the industry umpire know it was history in the making.
Armed with its licence to operate a radio station for women and their families, St’ Ives Communications established the niche radio station, hitting the broadcast waves with clean, quality signals from the station’s cozy premises in Arepo community, Ogun State.
The gender-sensitive radio station, which is perhaps the first of its kind in Nigeria and Africa, according to its promoters, is strategically positioned to deliver on unique operational content that is targeted at a niche segment of the society – women, the men in their lives and the family.
“Though licensed for women, the radio station’s programming content is designed to also cater for the men and the family by engaging on issues of local, national and international importance to all. The station will address everyday issues of interest for women, the men in their lives and their families,” Okewale-Sonaiya added
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