The auditions which will
take place simultaneously at the National Centre for Women Development, Abuja,
and Constantial Hotel in Benin, have been scheduled to discover the next set
of musical talents in Nigeria which the MTN Project Fame West Africa is
known for.
It is on record that in
just five years, the musical reality show has produced musical stars, who not
only performed brilliantly at the academy but have gone ahead to become
household names in Africa and beyond. Notable among these big names are the
‘kukere’ crooner, Iyanya, Chidimma, Praize, Kesse in Ghana, and Musulyn in
Liberia. These superstars have garnered personal accolades and awards in
recognition of their extraordinary musical performances. The awards include:
Headies, West Africa’s biggest music award and KORA, the continent’s biggest
musical recognition award, won by Iyanya and Chidimma, respectively.
Tunji Adebakin, the
director of the musical academy, put the super-stardom attained by these musical
talents in proper perspective. According to him, ‘MTN Project Fame West Africa
is not just about the monetary rewards, it’s about the music lessons that the
contestants received, coupled with the exposure to highly-rated musical
directors, musicians and the extraordinary ‘can-do spirit’ of MTN to make sure
each of its project impacts lives’. He added that, ‘all these account for the
rise of most of MTN Project Fame’s academy graduates, after the show’.
The MTN Project Fame
West Africa is structured to discover and nurture the sub region’s youths who
are talented in music. Kola Oyeyemi, the General Manager, Consumer Marketing,
MTN, affirms thus: ‘Music correctly taps into their passion points, hence the
need to provide them with world-class cutting edge music property that meets
the needs and aspirations of this dynamic segment’.
More
than just a talent competition, MTN Project Fame West Africa allows viewers a
unique opportunity to follow on day by day, the behind-the-scene progress of
the contestants in their quest for fame. The contestants will also be given the
opportunity to meet and perform alongside their favourite stars who will be
conducting exclusive master-classes, sharing their wisdom and tips for success.
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