More and more corporate endorsements are speedily making huge in roads into the booming Nigerian entertainment industry.
Dana Motors and Dana Electronics, both subsidiaries of the octopus Dana Group limited recently partnered with the management of Nu Metro film distribution, for the premiere of Batman movie entitled “The Dark Knight”, in Nigeria.
Already shown in over 60 countries, the movie, which has been a runaway hit in the box office was premiered at the highbrows City Mall and Silverbird Cinemas respectively.
Commenting on the unique moves, Mr. Girish Mamtani, the General Manager, Dana Electronics said they appreciate the opportunity to be part of the historic premieres. “Our customers are the young at heart who love to enjoy life. We decided to be part of the extravaganza surrounding the launch of the Batman movie, in order to take viewing experience to new heights”.
The two-hour action-packed movie took viewers on a suspense filled dark journey into the mind of the Batman and his nemesis, thus exposing the underbelly of a violent society mired in anarchy.
Played by Christian Bale, audience at the event had the opportunity of winning a brand new Kia Rio, 32 inch Philip LCD TV among other consolation prizes to other 18 lucky winners, to be selected in a raffle draw.
No comments:
Post a Comment