Spinlet to host two special music events at Social Media Week

Nkiru Balonwu – Spinlet boss

By LAWRENCE AKPAN
Spinlet – Africa’s leading music streaming and downloads service – is
set to show a huge presence at this year’s Social Media Week, SMW. The
global event, which will be hosted in major cities that include Lagos,
Hamburg, Jakarta and New York, is a week-long event that will begin on
Monday 22nd February. The theme for this year’s event is Reimagining
human connectivity.
As part of the events line-up for the SMW, Spinlet will collaborate
with Beat FM to produce a special ‘Music Day’, at the Landmark Events
Centre in Lagos as well as host a special ‘Jam Session’ that will
feature special performances by leading Nigerian artists at the
Spinlet HQ.
Speaking on the rationale behind Spinlet’s involvement in this year’s
SMW, “Social media has become a huge part of the music industry,” said
Nkiru Balonwu, CEO of Spinlet. “Musicians use it to connect directly
with fans and we encourage that from the artists who distribute their
music through Spinlet. Beyond that, social media is changing the very
nature of media itself, the way we communicate with one another, the
way we’re accessing new music and art. The combination of Music Day
and a high profile Spinlet Jam session, all centred around Social
Media Week, is a great way to demonstrate how music and social media
are together reshaping all of our lives in 2016,” Balonwu added.
The Music Day – in collaboration with Beat FM – will take place on
Wednesday, 24th February. It will include a panel session entitled
‘Getting paid in full in this Internet-of-free era’ that includes
Eldee, former recording artiste and currently CEO of Play Data; M.I,
CEO of Chocolate City and recording artiste; Omotayo George, Manager,
VAS Propositions & Promotions, MTN; Chinedu Chukwuji – CEO, Copyright
Society of Nigeria (COSON), Dayo Olopade, Strategic Media
Partnerships, Facebook and PiriyeI Sokrari – CEO, Aristokrat records
as discussants.
The seriousness of this discussion will be followed-up by a more
light-hearted activity on Thursday, 25th February, when a special
Spinlet Jam session, reflective of the entertainment and communicative
natures of music and social media, will be made open to the public and
hosted by Beat FM OAP, Jimmie. There will be performances from
artistes like the amazing producer and artiste, Samklef, Rocker Clay
and Chocolate City artistes – Ruby Gyang, Loose Kaynon and Koker.
Nigerian Breweries Plc is the official beverage supplier at the Jam
session which will hold at Spinlet HQ Plot 2, Block 127, Bunmi Olowude
Street Lekki, Lagos.
During the week-long event, Spinlet has also partnered with Four
Points by Sheraton Lagos, Twenty 2 Ten clothing, Afrocabs and
Silverbird Cinemas to reward their audience with prizes that include a
dinner for 2, Snapbacks and movie tickets. Spinlet is using this
opportunity to reward their faithful and loyal social media followers.