Unprecedented fun and excitement was unleashed in Benin, the capital of Edo State, when telecom giant, Etisalat, stormed the city with its 9jam’n musical concert over the weekend. The exhilarating concert was used to round off the Benin edition of the One9ja million-dollar game show. The concert, which is the third of its kind by the telecom giant, held at the Hexagon Court in the heart of Benin. The high profile event witnessed quality performances by top Nigerian artistes like: Banky W, DJ Zeez, Timaya, Bigiano and other up and coming artistes resident in the city.
The concert also witnessed an electrifying performance from the deft DJ Dino, who churned out hot vibes from his ‘wheels of steel’ to further keep the teeming youths on their toes. Comedian, Gordons, anchored the event, and hilariously kept the crowd alive with rib cracking jokes.
The Director, Segments and Strategy, Etisalat, Seki Akande, explained that the concert was organized to give the young subscribers on the network, particularly those on the easy cliq package, opportunity to associate with the brand in a lively and fun filled atmosphere. Two editions previously held in Kaduna and Abuja had throngs of youths in attendance. She explained that: “Etisalat has two innovative products: Easy starter and Easy Cliq. While Easy starter is our flag ship product and designed for the mass market, easy cliq is specifically targeted at the Nigerian youths and the young at hearts taking into consideration the desire of young people to be treated specially and the need to grow their social network”.
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