MultiChoice
Nigeria on Friday, November 7, 2014 emerged winner in “The Pay-TV Brand of the Year”
and “The Best Company in Customer Care” categories at the 2014 MarketingWorld
Awards. The awards proved that MultiChoice remains the leading pay-TV service
provider in Nigeria even amid increased competition.
The
MarketingWorld Awards (MWA) is organised to celebrate the excellence,
creativity and achievements of the marketing industry by rewarding outstanding
performance across the integrated marketing communication industry. This year’s
event also sought to recognise the exceptional work of marketing champions over
the last one year.
DStv
contended against other brands in the broadcast media industry to win the
Pay-TV Brand of the Year award, while GOtv, which had been pitched against
long-standing brands such as; GTBank, StanbicIBTC and Zenith Bank claimed the
award.
Speaking
on the awards entitled; “Celebrating brands that work passionately and
timelessly, MultiChoice’s General Manager Marketing, Martin Mabutho thanked the
organisers of the MarketingWorld Awards for the recognition.
“I
would like to dedicate these awards to the untiring staff of MultiChoice who
work behind the scene to ensure that DStv and GOtv subscribers enjoy the quality
programming which we offer. I also thank our subscribers for their loyalty
through the years”, he added.
The
MWA which commenced in 2011 focuses solely on the business benefits of strong
marketing strategies. This prestigious award which also attracted the biggest players
in various sectors of the economy had over 30 categories.
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