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Tuesday, January 17, 2012

Star actress, Monalisa Chinda lands N30m endorsement deal

Multi million Naira endorsement deals are currently flying left, right and centre in Nollywood with most of the stars involved smiling heavily to the banks with mouth watering offers.
Star actress and Glo ambassador, Monalisa Chinda recently landed a juicy endorsement deal as the face of Vita500, a new energy drink that recently stormed Nigeria and all the West African countries.
ACTION! exclusively gathered that sexy Chinda was paid a whopping N30 million, for her pretty and popular face to be associated with the wave making drink currently being marketed and distributed in the whole of West Africa by Mescon.
Chinda, who’s also the face of the ongoing Rivers State cultural fiesta, tagged CarniRiv 2011, happily confirmed the deal, but blatantly refused to disclose the amount involved.
“Yes, I’m the new face of Vita500 energy drink; we recently concluded all contractual agreements with both parties being very happy with the deal. I’m not denying the fact that I was handsomely paid, but the amount is what I cannot disclose, it’s personal. My job for them as an ambassador is to basically use my face and goodwill to help promote the brand in Nigeria and other West African countries. This involves a lot of traveling and strategic public appearances”, she disclosed.
The top actress who recently returned from Atlanta Georgia, US, where she shot a new film and equally participated in the annual new media Nollywood programme, which was hosted by the Georgia Institute of Technology, said the outing was a huge eye opener for her and all those that attended.
“Now that I’m back, the next thing on my agenda is to conclude work on my soap, Catwalq, which I intend releasing early 2012. It is a soap that will change the face of programming on TV when it finally hits the airwaves. I have a lot to do and unveil in 2012 and my fans should be ready to see more of me, because I will be thrilling them nonstop.”
Meanwhile, the duo of Stephanie Okereke and Funke Akindele, both Nollywood stars also grabbed huge endorsement deals this year. The former inked a multi million contract with leading phones/electronics company as the face of their latest range of LG phones. She was also paid millions to be the brand ambassador for Kanekalon range of hair products by a Japanese conglomerate. While the latter, already a Glo ambassador, added detergent giant, Klin, on her list of clients, in a deal that further increased the millions in her bank accounts.

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