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Thursday, November 12, 2009

AMAA storms Universities for young filmmakers

In the spirit of catching them young and talented as well as further helping to raise the bar in cinematography and filmmaking, AMAA has announced Short Film Competition for African Universities.

The competition was conceived to complement the AMAAs and position the brand as the truly premium award with continental appeal and outlook.

The awards, which is the brainchild of the African film Academy is about six year old, but within this relatively short period, the organizers have made a significant impact on the African motion picture industry and even beyond.

AMAA has created vast opportunities for linkages, for networking and for interfacing within and outside the continent.

‘The global and continental synergy platform which we have created for the film makers in Africa has diversified and intensified the reservoir of creativity of the practitioners. It has, also, diversified and intensified the industry’s production capital resource base,’’ said Peace Anyiam-Osigwe, CEO of the awards body.

She said AMAA Short Film Competition for African Universities, was in accord with the vision and mission of AMAA as it provides a platform for interaction by African universities whose curricula bear on the training of content creators for the cinema/broadcast industries, strengthen the support structures for capacity building in such institutions, challenge and excite the creativity of the would be content creators in those institutions; and focus attention on the creative potential of such would be content creators.

Works to be submitted for the short story competition must be in HD/DV camera and not more than 20 minutes, while the theme for the maiden edition is Renewal and Regeneration. The competition is open to students who are at the time of production bona fide students of the University and the work could be an individual or group project

The winning entry receives on behalf of the Department/University, a complete range of production and post production equipment/facilities. The film will also feature at the subsequent AMAAs, while closing date is December 30, 2009.

The AMAA boss also disclosed that the aims and objectives of the awards are already translating into direct and indirect benefits for the African cinema.

”Every edition of the AMAAs is as much a celebration of achievements in virtually every profession or trade in the industry as it is the most significant and reliable catalyst and barometer for the growth and development of the African film as an art and an industry’ she concluded.”

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