MultiChoice Africa picks Davido, Tiwa, Rae, Sarkodie, Diamond and Mi Casa for new campaign song

Davido

Six of Africa’s finest artistes have collaborated on a song that is part of MultiChoice Africa’s forthcoming campaign which is set to be unveiled at a glitz and glam content extravaganza in Mauritius. The six artistes SHOWBIZPLUSng gathered are: Davido, a Nigerian recording artiste, Diamond Platnumz (or simply Diamond), from Tanzania; Sarkodie (also referred to as Obidi Pon Bidi) a Ghanaian hip hop recording artiste, Tiwa Savage, a Nigerian recording artiste, Lola Rae, a British singer of Nigerian/Ghanaian descent who garnered recognition as a dancer in the street dance group “Myztikal” and finally Mi Casa, a South African band consisting of three members, Dr. Duda (producer) and pianist, Jsomething (vocalist and guitarist), and Mo-T (trumpeter).

The song is a prelude to a themed campaign that will play a pivotal role in bringing about meaningful transformation to the benefit of all. The social and economic needs facing our continent are substantial and it is a moral duty for big business to make a difference by supporting projects that benefit our society by creating shared value.

 “MultiChoice Africa has an important role to play in both the economic and social transformation of our continent and we believe that this campaign provides the ideal platform to showcase meaningful change among the people of Africa,” says Nico Meyer, CEO MultiChoice Africa.

The artistes hope to inspire and create a paradigm shift among Africans with their music as there is so much more to celebrate. The campaign promises to unearth what is right about Africa in our ongoing commitment to making a difference in the lives of all Africans. “We strongly believe that the quest for good corporate citizenship starts with an acceptance of responsibility, not only to our subscribers and stakeholders, but to the broader African community in which we operate and are certain that the collaboration with these award winning African artists will be the glue that binds communities together creating a catalyst for change,” concludes Nico.