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| BBA 8 winner, Dillish |
Every year fans across the continent sit eagerly glued to their screens,
social media abuzz; they wait tensely to be razzled and dazzled by their
favourite Big Brother Africa housemates.
As the shows fanbase grows, so does the
conversation on the social networks. During the eight season, over six
million fans interacted with Big Brother Africa via the Website, Twitter, and
Facebook, with the website generating just over 200 million impressions.
“As a voter driven show, the success of the Big Brother Africa brand
relies heavily on audience engagement and our social media platforms allow for
this to happen in real-time”, says M-Net Africa Regional Director (West Africa)
Wangi Mba-Uzoukwu, in a chat with SHOWBIZPLUSng.
