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On these songs, Davido’s creates music for different worlds, taking his African elements from one song into another.
Davido is currently all about his new Sony deal and how to avail himself of the potential world of resources available to him. He is seeking penetration of new markets while riding on an organised label structure to help amplify his efforts.
Sony Music plans to introduce him to the international markets, by tweaking his sound to fit in with established foreign templates. But in all of these, Davido still has a burning desire to maintain his relevance in Africa, his home continent in which he has achieved so much in four years. He recently told Pulse, “I love this my African thing. I love it. I will never leave Africa for nowhere. Ever!”
On his newly released EP, “Son Of Mercy”, he combines both worlds to create the ultimate balance in sounds. This balance can be embodied by two songs off the EP – ‘Gbagbe Oshi’ and ‘How long’.
On these songs, Davido’s creates music for different worlds, taking his African elements from one song into another.
‘Gbagbe Oshi’ isn’t the first song from the “Son Of Mercy” EPthat we would have been bumping to. The original promotional and roll-out script had the collaboration with US singer Tinashe, ‘How long’ as the first of its kind. But as has been the case since he signed, the release was scrapped earlier in the month, with the singer embracing discontent and displeasure on social media.
Davido reprises his familiar role as the Shizzi’s partner in the studio, and the duo proceed to make magic. Thankfully, what his you first is a refreshing feel. We have missed Davido, and all of his energy and signature vocals. For all the fears that his creative control will be ripped from his hands, on this new song, we still have our own good old Davido.
The vocal delivery is tweaked a bit to fit in with the dancehall influence of the bit, but he occasionally resorts to the basics of his delivery, his artistic flows still intact, but with a certain patois edge. Where he finds happiness is on the layer of Afrobeat instrumentation that is ubiquitous on the production, with background horns firing intermittently.
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Davido and Tinashe 'How long' video shoot
(Instagram)
With Tinashe being the first in a long line of international collaborations, ‘How long,’ works around the House genre, as Davido absorbs the sound and delivers via a Nigerian filter.
The track is accompanied by a wonderfully complimentary set of visuals; finished in Black and White, Davido and Tinashe frolick on a beach, while celebrating love, in what is an emotionally charged video that was shot on location in Malibu.
With ‘How long’, Davido serves up a friendly pointer towards the type of music that and creative direction that the label intends to work with and blow him up globally. Infusing showmanship and great songwriting, Davido shows his ability to blend into a song, while maintaining his originality and artistic uniqueness. House Music is popular the world over, and it will serve as a vehicle to create acceptance, while introducing audiences to the Nigerian roots of Davido.pulse
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