Emeka-led NBC partners MIPCOM for better entertainment content as Africast begins tomorrow

R-L:DG NBC, Emeka Mba and Maduegbuna at the event

The National Broadcasting Commission (NBC) has announced a major working relationship that it reckons would revolutionalise the entertainment and broadcast environments in Nigeria. Speaking at a recent meeting with stakeholders in Lagos, Mr. Emeka Mba, director general of the NBC revealed the commission’s readiness to work with MIPCOM, a TV and entertainment market, essentially a content forum for co-producing, buying, selling, financing and distributing entertainment content.

MIPCOM provides the people involved in the TV, film, digital and audiovisual content, production and distribution industry a market and networking forum to discover future trends and trade content rights on a global level. It normally lasts four days.

Mba who emphasised the importance of Nigeria being part of MIPCOM and hosting Africast-which comes up between October 21 and 23 in Abuja- said every stakeholder must take advantage of the opportunities that come with digitization even as the transition date to digital broadcasting gets closer.