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| L-R: Mrs. Chioma Afe, Marketing Manager, DStv; Mrs. Nwamuo Ifeyinwa, Planning, Research and Statistics Officer, Consumer Protection Council; Mr. Felix Awogu, General Manager, SuperSport and Mr. Martin Mabutho, General Manager, Marketing and Sales, MultiChoice Nigeria during the MultiChoice Media Launch of Festive Season Promo tagged "Let"s go to Samba" held at Oriental Hotel, Victoria Island Lagos on Tuesday 3rd, December, 2013. |
The promo, which will run from November
2013 to April 2014, will see 60 lucky subscribers selected through a supervised
draw to win tickets to Brazil where they will not only visit some iconic cities
but will also have the rare opportunity to visit the Telemundo studios and
interact with their favourite TV personalities.
Speaking at the launch of the promo,
Martin Mabutho, General Manager, Marketing and Sales said that though the promo
is for the festive season, it will be extended far beyond the yuletide season in
celebration of MultiChoice Nigeria’s 20th year of uninterrupted quality
entertainment.
“In our 20 years of innovation we feel
the need to reward our subscribers throughout the festive season and beyond and
this is why the promo will run from November to April. The promo is open to all
current subscribers and potential DStv subscribers on the premium bouquet.”
Explaining Brazil as a choice
destination for the promo, Mabutho said that there is presently a lot of focus
on Brazil as it is the destination everyone will be talking about come 2014 for
all the good reasons.
“Brazil is a tourist’s choice for
several reasons. People like to go to Brazil to play football and also
experience the amazing beaches and so we believe that since our subscribers
live within these communities and want to go with this flow, we will make it
easy for them”
The launch of the promo not only
served as a medium to conduct the first live draw and announce the first 10
subscribers who won an all-expense paid trip to Brazil but also to unveil the
first of its kind DStv Explora designed in the colors of the Nigerian flag.
“In order to highlight our achievement in this
market and our relationship with the Super Eagles whose achievements have been
well publicized, we decided to punctuate this milestone of 20 years of quality
entertainment with innovation, hence the DStv Explora limited edition designed
in the national colors,” Mabutho said.
A 43 percent price slash on the DStv
decoder and dishin addition to a one-month free subscription on the Family Bouquet
from N27,000 to N 15, 500 was also announced to serve as an incentive to
encourage more potential subscribers to participate in the Samba 2014 festive
season draw. The purchase of the DStv Walka 7 handheld device also qualifies
subscribers for a draw. Also, existing subscribers are to pay their
subscription to qualify for the draws which will be held monthly
For
more information log on to www.dstv.com
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